Hey there,

It’s Steven and Tom from Drop here.

Have you raised investment in the last year and now need to meet investor targets? Or are you a high-ticket business aiming to increase your turnover? 

Then today this lesson is for you. Let’s talk about how Facebook and Instagram ads, Email, SMS, and LinkedIn can transform your business into a revenue-generating powerhouse. 

P.S. - Want to skip to the answer? Jump on a call with us and let’s create an action plan to help you use these exact methods to find a constant stream of new customers every month, to increase your revenue and grow your business. It’s not rocket science.

In today’s email:

• Facebook & Instagram Ads: Your Ticket to a Sea of High-Paying Clients

• Email & SMS: The Oldies but Goldies of Direct Communication

• LinkedIn: The Goldmine of Professional Networking

• Uniting Them All: How To Find A Constant Stream Of New Customers Every Month Using Facebook and Instagram Ads, SMS, Email and LinkedIn

From Likes to Leads: How to use Facebook and Instagram ads, Email, SMS and LinkedIn to find a constant stream of new customers

Facebook & Instagram Ads: Your Ticket to a Sea of High-Paying Clients

Done right, Facebook and Instagram ads can attract an endless stream of high-paying clients towards your business. With laser-focused targeting and audience-sympathetic positioning, you can reach individuals who not only show interest in your offers but are ready to swipe their cards and then tell all their friends about it.

• Starting out: Tools like Facebook Insights and the Facebook Ad Library can help you research and tailor your content effectively. So you can create engaging content with high-quality visuals and compelling copy that resonates with your target demographic. 

• Setting up: When setting up your ad campaigns, choose the right objective, employ precise Targeting, and set a budget in the Facebook Ad Manager. Optimise for Conversions using your Facebook Pixel and A/B Testing to refine ad elements.

• Monitoring and improving: For best results, you should continuously monitor, analyze, and adjust your campaigns to improve performance. Use Retargeting and Lookalike Audiences to reach potential customers similar to your existing ones. 

If you’re just getting started with these ads, it helps to ask an expert how to set up, manage and optimize your ad campaigns in the best possible way - Book a Call with us today

Leveraging Email and SMS: Your Direct Route to Customers

Don’t let your messages get lost in the digital noise. Email and SMS marketing are your direct lifelines to your clients' pockets. Remember, a well-timed SMS or a captivating email subject line could be the nudge your potential clients need to take action.

• Segmentation and Personalisation: Divide your audience into distinct segments based on demographics, behaviours, or past interactions. Craft personalised messages for each segment, addressing their specific needs or interests. This creates a more engaging and relevant experience, increasing the likelihood of positive responses.

• Consistent and Value-Driven Communication: Establish a regular schedule for your outbound Email and SMS campaigns. Ensure each message delivers value - be it through informative content, special offers, or insights relevant to your audience. Consistent, value-driven communication helps keep your business top-of-mind and nurtures a steady stream of new customers.

• Analysis and Optimization: Use analytics tools to track the performance of your campaigns. Monitor metrics like open rates, click-through rates, and conversion rates to understand what's working and what's not. Use this data to continuously optimize your campaigns, improving your messaging and targeting to increase revenue and grow your customer base over time.

If your emails are getting ignored, it’s time to change tact. Let’s have a strategy call and discuss how to switch your outbound email strategy so you stop being stonewalled.

Building Professional Networks with LinkedIn

A treasure trove of professionals and high-growth companies, LinkedIn is where business relationships blossom. Engage with recent funding recipients and high-ticket businesses, share your insights through compelling posts, and watch your network grow. Your next big client could just be a connection away!

• Personalised Outreach: Initiate genuine connections by personalising your outreach messages. Mention common interests or mutual connections, and express a sincere interest in their business. This approach can help in building a rapport and subsequently, exploring business opportunities with potential customers.

• Value-driven Content Sharing: Regularly share and post value-driven content that resonates with your target audience. Offer insights, tips, or industry updates that position you as a thought leader. Engaging content can attract more profile visits and connection requests, widening your network and potential customer base.

• Strategic Follow-ups: After making a connection, ensure to have strategic follow-ups. Share how your services can solve their problems or meet their needs without being too salesy. A well-timed follow-up showcasing your expertise and willingness to help can convert connections into customers, thus aiding in consistent revenue growth and business expansion.

Is your LinkedIn approach going stale? We can help you get unblocked - Book a call.

Uniting Them All: How To Find A Constant Stream Of New Customers Every Month Using Facebook and Instagram Ads, SMS, Email and LinkedIn

A robust multi-channel strategy isn't about being everywhere; it's about being omnipresent in the right places. We at Drop Growth specialise in knitting these channels together into a customised blueprint that spells 'Success' for your business - and we have something to offer you:

We’re looking for businesses that have recently raised £200K to £1M or have a turnover of over £120K PA with a product exceeding £2K in LTV, we want to offer you a free strategy session with us to create an action plan to find a constant stream of new customers every month, increase revenue and grow your business

During this eye-opening session, we’ll lay down a tailored action plan aimed at:

• Uncovering the untapped potential of Facebook, Instagram, LinkedIn, Email, and SMS in escalating your client acquisition.

• Sharpening your offers and boosting your margins to meet and exceed investor expectations.

• Crafting a relentless engine of revenue growth to fuel your business.

• Let’s get you on the fast track to boosting your revenue and becoming the talk of the investor town!

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