Hi, this is Steven from Drop Growth.

Do you know any B2B businesses looking to increase their sales? We're offering five businesses a FREE B2B marketing strategy.

The strategy will cover cold outreach to generate qualified high-quality leads and how to create engaging content to keep you top of mind with your dream customers. Book a call to learn more:

We recently helped a workwear company target firms with over 50 employees in sectors like Construction and Security. By sending messages on LinkedIn and emails, we quickly got them 10 high-quality leads within weeks. For another client, an accountancy firm, we created bite-sized videos for LinkedIn about handy tips and tax updates for small to medium-sized businesses, which led to a consistent flow of new client consultations.

Double Your Connections: Mastering Personalised B2B Outreach

In B2B marketing, it's all about making a real connection. At Drop Growth, we put a lot of focus on personalised outreach because we know it makes a big difference for our client’s campaigns. Here’s a look at why it’s so important and how we make it work for our clients.

Why Personalised Outreach Matters

With so many generic ads and emails out there, a personal touch can make you stand out. Personalised outreach shows you’ve really thought about what a prospect needs. This not only grabs their attention but also starts building trust right away.

How to Personalise Your Emails

Sending an email that makes someone take notice involves a few key steps:

1. Research: Dive deep to understand what challenges your prospect faces in their industry.

2. Targeted Content: Use what you've learned to write emails that tackle their specific issues, offering useful insights and solutions.

3. Strong Call-to-Action: End each email with a clear next step that feels personal and relevant. This could be:

   • A free report on how they compare to the competition

   • An insight report filled with the latest industry trends

   • A sample of our product to try out

   • A free review or audit of their current systems

Making LinkedIn Work Harder

LinkedIn is a goldmine for B2B relationships. Here’s how to make each interaction meaningful:

• Personalise Your Requests: When you send a connection request, explain why you think connecting could be beneficial and end the initial message with a strong call to action - whether that’s a free report or a product to try out.

• Keep Talking: After connecting, keep the conversation going. Share articles they'd find useful or ask questions that spark discussion.

Beyond Digital: Direct Contact

Sometimes, the best way to connect is more direct:

• Phone Calls: A well-timed call can turn a maybe into a yes.

• Video Messages: A short, personal video can really get someone’s attention.

Success Story: A Workwear Company

We recently helped a workwear company target firms with over 50 employees in sectors like Construction and Security. By sending messages on LinkedIn and emails, we quickly got them 10 high-quality leads within weeks, enhancing both lead quantity and quality.

Personalised outreach is key to building strong business relationships. At Drop Growth, we’re all about getting into the details to make sure our communications hit the mark. By focusing on real, tailored interactions, we help our clients not just reach but truly connect with their top prospects.

Do you know any B2B businesses looking to increase their sales? We're offering five businesses a FREE B2B marketing strategy.

The strategy will cover cold outreach to generate qualified high-quality leads and how to create engaging content to keep you top of mind with your dream customers. Book a call to learn more: